Case Study: Strategic Planning



This company is in an industry that is undergoing de-regulation. Anticipating a competitive marketplace, and with no experience in that type of environment, the senior leaders engaged in a process of scenario planning to address competitors, identify new markets for services, and assess current talent within the company for the emerging environment. Out of this strategic planning process a 3-5 year plan was created with measurable objectives and accountability structures was put in place.









Barbara Braham, Ph. D.
Organizational Development Consultant & Executive Coach
Offices locations: Columbus, Ohio and Tampa, Florida